The Homer Shopping Derby has done modestly well in sales of more than 800 tickets in its first season.
It continues one more week before time to wrap it up, said Homer Chamber of Commerce Director Monte Davis. Labor Day weekend will be the last chance for locals and visitors to use their punch cards as credit for shopping local.
The idea behind the derby was to act as a local stimulus for the economy and bring people into Homer businesses. At the end, a cash prize of $5,000 will go to the winner.
“It didn’t take off like I wanted, but this was the first year we tried it, and so that’s OK. We are going to tweak it for next year,” Davis said.
A special task force set up for the derby will meet to analyze ways to make it more fun and effective next year.
“That’s what (board member) Don Cotogno calls a post mortem. We open it up, take it apart and look at it,” Davis said. “We’ll have all winter to talk about it.”
The derby did support itself. At $10 a punch card, the amount raised paid for developing the logo, stamps, signs for businesses to put in their windows and the overall “branding” of the derby. Some 62 businesses signed up to participate. Next year, Davis’ goal is to have at least 100 businesses involved.
Now, Seward is creating its own shopping derby, which Davis is taking as a good sign. “That shows it was a great idea,” he said.
All punch cards need to be turned into the chamber by Sept. 15. At the noon luncheon on Sept. 25, the $5,000 winner will be drawn.
Pick up punch cards for a last chance to enter at the chamber or at local businesses.
Comments are closed